Ava Publishing

Basics Graphic Design 02 Design Research - Gavin Ambrose, Leonard Neil

A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution will be. It is essential for all design projects to be approached with carefully researched, in-depth knowledge and this knowledge-gathering process should both inform and go hand in hand with any other design work; one should constantly inform and aid the development of the other. By carefully looking at the various research methods available to the student, "Basics Graphic Design 02: Design Solutions" encourages the reader to interact and work with the demographic they are designing for. Beyond the basic research methods such as data gathering through interactions with your subject in terms of observing and questioning, the book looks at how this information can be analysed, synthesised and developed. The reader will also learn how best to test and prove decisions and design work, resulting in well-rounded solutions that are informed, purposeful, innovative and aesthetically fitting for the brief.

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