Tectum

Cult locations - Dirk Alt, Martin Joachim

A combination of beautiful design, a touch of exclusiveness and a unique history turn a normal product into a phenomenon - they become cult. They fascinate people beyond all social boundaries and influence the image of an entire generation. From a car to a piece of clothing to a coffee machine, cult products are found in all areas and are passionately revered by many people. What they all have in common, what connects Coca-Cola with the Helly Bag by Hermeés, is a certain attitude toward life that they represent and the inspiration they exude - in the past, today and even in the future. Cult Masterpieces pays respect to these products and presents them on 400 richly illustrated pages.

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