HarperCollins

Designing for the greater good - Peleg Top, Jonathan Clevelad

"Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-colour examples include the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve. Materials presented in "Designing for the Greater Good" include: logos for non-profits and cause-specific campaigns; cause-related campaign case studies; invitations for fundraisers and events; and, websites for non-profits, and posters, flyers, and marketing materials for cause-related events.

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