Assouline Publishing

Mattel : 70 Years of Innovation and Play

Celebrating the spectacular history of the Mattel family of brands, this volume brings together archival images from the early years of Mattel and original photography of some of Mattel’s most iconic toys to express the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life’s best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.

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