Profile Books

The Address Book - Deirdre Mask

'Deirdre Mask's book was just up my Strasse, alley, avenue and boulevard.' -Simon Garfield, author of Just My Type 'Fascinating ... intelligent but thoroughly accessible ... full of surprises' - Sunday Times Starting with a simple question, 'what do street addresses do?', Deirdre Mask travels the world and back in time to work out how we describe where we live and what that says about us. From the chronological numbers of Tokyo to the naming of Bobby Sands Street in Iran, she explores how our address - or lack of one - expresses our politics, culture and technology. It affects our health and wealth, and it can even affect the working of our brains. From Ancient Rome to Kolkata today, from cholera epidemics to tax hungry monarchs, Mask discovers the different ways street names are created, celebrated, and in some cases, banned. Filled with fascinating people and histories, this incisive, entertaining book shows how addresses are about identity, class and race. But most of all they are about power: the power to name, to hide, to decide who counts, who doesn't, and why. 'A must read for urbanists and all those interested in cities and modern economic and social life.' - Richard Florida, author of The Rise of the Creative Class

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