Biteback Publishing

The Farage Factor - Michael Ashcroft

Nigel Farage is the greatdisruptor of British politics. Since co-founding UKIP in 1993, he haschallenged the status quo in areas including the UK's membership of theEuropean Union, mass immigration and net zero. He is the only person in themodern era to steer two different political parties to victory in successivenational elections, topping the poll in the European elections in 2014 withUKIP and in 2019 with the Brexit Party. Now he is attempting to crown thatachievement as the leader of Reform UK by sweeping to power at the next generalelection. Farage is considered anoutsider with a devil-may-care attitude; a populist equallyat home on GB News and I'mA Celebrity... as he is discussing the European Convention on HumanRights. So why is this anti-establishment figure being spoken of as afuture occupant of 10 Downing Street? Can he turn a political start-upinto an election-winning machine that appeals to both the leftand the right? And could he bring unity to Britai? n this meticulouslyresearched and highly entertaining book, Michael Ashcroft charts Farage'sextraordinary life before examining Reform UK's advance, its internalstruggles, its impact on British politics and its prospects for electoralsuccess. With unparalleled accessto those who know him best, The Farage Factor: Reform UK and the remaking ofBritish politics will help voters judge just how credible Farage's aim offorming the next government is.

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