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Apology of a Lose? s an essay that critically explores the dynamics of success and failure in contemporary society. It questions a culture obsessed with individual achievement and challenges the widespread belief that personal will is the primary driver of success. Divided into three sections, this essay first examines how the concept of success is shaped by historical and social forces, especially the neoliberal ideology that links achievement solely to merit, ignoring the crucial roles of socio-economic background, chance, and privilege. The second section dismantles the myth of meritocracy, showing--through historical cases and sociological research--how success often depends on external, unpredictable factors. It critiques the circular logic that equates success with talent and highlights the cumulative advantages that widen social inequalities, even among equally capable individuals. In its final section, the essay proposes a cultural shift: learning to fail. It redefines failure not as personal defeat but as a meaningful part of life, essential for growth and self-awareness. By rejecting the toxic pursuit of success at all costs, Apology of a Lose? ffers a more balanced, human, and sustainable vision of personal fulfillment.