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NOOVO is an aesthetic arbiter and a cultural mediator in the fields of fashion, photography and jewellery: a platform to show the highest level of creativity from around the world. FASHION WITH SOUL offers a vision of fashion in its most strikingly c reative facets. It shows an entire diverse, multicultural universe of creativity, in complete and utter independence from all established systems such as brands, trends, catwalk shows, magazines, fairs, chains, department stores and advertising. The designers chosen (both established and upcoming) are able to express their vision, ideas and thoughts through personal texts and extraordinary images.