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The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone starting out or seeking a role in the world of graphic design.