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Clear, coherent and readable, this bestselling guide is now in its fifth edition, providing easy to follow advice for anyone undertaking a research project. Covering each stage of the process, from choosing a research question to collecting and analysing data, and finally writing up findings, this book equips students with the essential tools for success. This new edition features:• Case studies weaved throughout giving real-life examples of the issues and/or methods being discussed.• Practical activities, seminar tasks and checklists.• Updated content with the latest research methods and ethical considerations.• Details on new AI research tools and how they can be used. Designed for students in the applied social sciences, this book aligns with assessment criteria and provides the essential support you need to complete a research project successfully.