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The GAA is more than a game. It’s a cornerstone of Irish identity – woven into parishes, families and the national psyche. But behind the passion and pride lies a question that has never really been asked. Where is the GAA goin? n this revealing and timely book, acclaimed journalist Michael Moynihan explores how the GAA is changing, and what it means for the Ireland it serves. Is it still a grassroots, amateur participation movement? Is it a delivery system for elite sport? Is it a real estate organisation with thousands of premises? With sharp insight and deep research, Moynihan tackles the big questions – from unregulated payments to stadium sponsorships, broadcasting controversies, and postponed games for pop concerts. Moynihan lifts the lid on the inner workings of the GAA at a crossroads. At once thoughtful, balanced and bold, Moynihan shows us the organisation behind the headlines – and why its future matters to us all.