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This volume shows the most thought-provoking and innovative temporary and commercial expressions of architecture. The stand designs shown here can be viewed as a three-dimensional version of marketing, bearing in mind the target audience, the site location, and of course the product to be displayed. Each proposal manages to imprint its own particular atmosphere, within the dynamic framework of changing trends and fashions. Numerous photographs, construction details and ground plans round out each proposal, making this a thorough and highly useful reference book.