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An essential guide to how the interactions between social norms, party politics, and expressions of prejudice are driving contemporary politics. Antiminority rhetoric in American politics has grown more overt. What were once fringe comments on Stormfront have now become typical campaign appeals from many mainstream politicians. If there was ever a doubt, this is a poignant reminder that the boundaries of what is “acceptable” and “unacceptable” to say and do are fluid and socially enforced. In Parties and Prejudice, Maneesh Arora offers a broad framework for understanding this new political terrain. Arora argues that the interaction between social norms and party politics determines what the political consequence of prejudicial speech will be. He illuminates this nuanced relationship by showing that norms vary based on the targeted minority group and the intended audience. Drawing on experiments, survey data, news coverage, and real-world examples, Parties and Prejudice examines the distinctive ways that egalitarian/inegalitarian norms have developed—within each party—for Black, Muslim, and LGBTQ+ Americans. It is essential reading for understanding Donald Trump’s rise to power, the modern conservative agenda (including opposition to critical race theory and transgender rights), and threats to the development of a multiracial democracy.