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Why are wedding dresses white? And what is the Ketchup and Mustard Theory? The answers always come back to color. Color infuses our lives with meaning, manifesting in science, language, design, pop culture, and beyond. Specific hues shape our everyday actions and define entire generations. In 75 short essays, this book reveals the hidden histories behind a range of fascinating hues - from shocking shades to subtle tints, from jockey silks on the racetrack to corals on the ocean floor. This elegant little hardcover is bursting with bright photographs throughout. It's a vivid tour across geography and through time that will leave you with a renewed sense of curiosity and wonder about our colorful world.