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Winner of Thinkers50 ‘World’s Most Influential Management Thinkers’ Shortlisted for the Financial Times Business Book of the Year Award We used to think of failure as a problem, to be avoided at all costs. Now, we're often told that failure is desirable - that we must ‘fail fast, fail often’. The trouble is, neither approach distinguishes the good failures from the bad. As a result, we miss the opportunity to fail well. Here, Amy Edmondson – the world’s most influential organisational psychologist – reveals how we get failure wrong, and how to get it right. Drawing on four decades of research into the world’s most effective organisations, she unveils the three archetypes of failure – basic, complex and intelligent - and explains how to harness the revolutionary potential of the good ones (and eliminate the bad). Along the way, she poses a simple, provocative question: What if it is only by learning to fail that we can hope to truly succeed?