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During the 1950s, 'Scandinavian Design' swept the globe to become a "must-have" in homes around the world. The launching of this concept was a pan-Nordic campaign that included a number of big exhibitions that toured all over the world - the result of which was a worldwide love and appreciation of Scandinavian design that has never faded. "Scandinavian Design Beyond the Myth" presents the fascinating story of how this graphic design campaign came to have such astonishing, and long-lasting effect on worldwide design ideals and aesthetics. This new paperback edition also includes a section on the icons of 'Scandinavian Design', alongside the latest interpretations of the concept from the cream of today's young Nordic designers.