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Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking Success uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success. In order to adapt to fast-moving trends and disruptions in the modern business landscape, you need to spark your creative outlook. In this book, Adam Kingl profiles the business leaders who are redefining themselves as creative pioneers. From media powerhouses such as Pixar and Disney to major manufacturers such as Bosch and Panasonic, this book shows the universal importance of creativity for business leaders across the world. Each of the chapters poses a challenge or opportunity that will help you tap into an innovative mindset, before offering fascinating insights from leaders across the creative industries. Discover how you can become a dynamic, creative and empathetic leader by Sparking Success.