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A collectible, pocket-sized visual history of the innovative athletic and street style brand. Discover the story of Nike, from its beginnings in 1964 as Blue Ribbon Sports to its current position as the world's largest supplier of athletic shoes and apparel. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and campaigns that made Nike such a significant player in the street style and sports industry. You'll learn about Nike's Japanese origins and how founder Bowerman created the popular Tiger Cortez shoe in 1967 and how the name Nike, after the Greek goddess of victory, and the iconic swoosh logo came to be. Find out about the major moments in history that shaped Nike's journey, including the phenomenal endorsement deal with Michael Jordan which spawned the line of Air Jordan sneakers, perhaps the world's most well-known shoe! With an exploration of everything from the brand's endorsements from high-profile athletes such as Serena Williams, Tiger Woods and Cristiano Ronaldo and its innovations in sports-technology, Street Style: Nike is the perfect gift for fashion lovers everywhere.