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This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you: * Evaluate and refine product and service ideas * Reduce risk by considering the broader impact of strategic decisions * Identify the root causes of business challenges * Anticipate the impact of changes in the market and turn them to your advantage * Collaborate more effectively across teams Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.