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This unrivalled handbook is a guide to the world of industrial design, exploring what constitutes successful design, how it works, and how product design creates a market for itself. It explores the multifarious role of product designers, as new technology and materials present new possibilities for both form and function. What is Product Design? looks at issues of longevity and life cycles, multifunctionalism, concept generation and product development, prototyping, naming, and product placement.