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Outpace the competition and put your photography skills to work with this enlightening, hard-working, no-nonsense guide to professional shooting in the real world. Passing on hard-earned lessons from his successful business, Demetrius Fordham shows how to snag the best internships and assistant roles, prepare an amazing portfolio, impress clients, and lay the groundwork for your own thriving career. Make the transition from talented amateur to respected pro, building your own personal brand, network, and style along the way. With a fresh design and a grounded, practical approach, this is the crucial companion that will make you and your work stand out. "Essential reading for anyone looking to make the leap from making great pictures to making them for a living" - Rob Haggart